MAKT 490 Management of Marketing3 hours credit. -Comprehensive study of marketing strategies implementation; computer simulated case studies; projects developed for integration of marketing practice in contemporary business applications. Student should take in final semester.
LEARNING OUTCOMES
Upon successful completion of the course, student will have the knowledge and skills to:
- Analyze and translate a marketing management problem into a feasible marketing plan. Provide participants with a working knowledge of the concepts and technical methods of marketing management and strategy.
- Understand ethical issues in marketing management.
- Integrate the concepts of market analysis, customer analysis, competitive analysis, targeting, segmentation and positioning to develop marketing strategy.
- Use analytical tools and reasoning skills for strategic decisions.
- Increase the level of understanding of current marketing events in the business world.
- Develop participant’s skills at writing a marketing plan, orally presenting a marketing plan, working in a management group context, and multicultural competencies.
- Learn how to make specific, budgeted strategic marketing recommendations based on logic, reason, and evidence that will help a firm improve its performance.