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B.S. Business Administration – Marketing

Marketing At A Glance

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Students earning a bachelor’s degree in business administration, with a concentration in Marketing, will have acquired both a broad liberal arts background and a strong professional education. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level. Each of these areas offers professional career opportunities for the graduate.

Our primary goal is to support student success through quality education and successful programs. Additionally, The curriculum reflects Leighton's emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.

Global Analysis
Perform economic global analyses, accounting systems control and use technology tools to achieve cost-effectiveness.

Business Plans
Write business plans, determine market needs and construct integrated marketing campaigns.

Marketing Managers
Become outstanding marketing managers who are familiar with cutting edge human resources and development theories.

Program Goals and Objectives

Marketing students will be able to:

    • Develop in-depth knowledge on identifying, attracting, and evaluating customers
    • Learn and use information technology tools for customer research and strategic performance
    • Create and sustain safe learning environments that prepare diverse students for the workplace, advanced training and continued education;
    • Model personal and professional attributes and leadership skills that reflect productive life and work roles as well as implement and maintain collaborative partnerships with students, colleagues, community, business, industry and families that maximize resources and promote student self-sufficiency;
    • Evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making
    • Demonstrate workplace competencies in keyboarding and digital input, information technology clusters, information systems management, information processing applications, technical communications, principles of entrepreneurship, business management, accounting & computation, economics & finance, international business and business law;
    • Apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.

Program of Study for Marketing

The Bachelor’s of Science in Business Administration with a concentration in Marketing requires the successful completion of 120 that includes 40 credits in general education (CORE) requirements; credits in the minor, electives, and other degree requirements. You must also complete all related required coursework, which may be applied to general education or elective requirements, as part of the 120 credits required for the degree.

Critical Graduation Information

To earn a degree, all students must:

    • Earn a minimum total of 120 credits, excluding credits below the 100-level
    • Meet the general education requirements referenced here.
    • Earn a minimum of 30 credits from Leighton University to meet degree requirements.
    • Have earned a grade of ¨C¨ or better in order to apply transfer credit an accredited institution.
    • Have a minimum cumulative GPA of 2.0 in order to graduate.
    • Must have paid in full all current debts to the University.

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