MAKT 440 – Relationship Marketing– 3 hours credit –Implementation of a direct marketing program, including telemarketing, cataloging, direct mail, electronic media, and direct response advertising, and how it fits into overall marketing strategies.
LEARNING OUTCOMES
Following the successful completion of this course, student will have gained the skills to:
- Evaluate the role of marketing in creating global business strategies.
- Explain product development issues, the product life cycle, and be able to develop an effective product strategy.
- Evaluate pricing strategies and perceived value and discuss how price interacts with other marketing mix variables.
- Explain the relationship of the marketing plan to the company’s strategic plan and corporate objectives.
- Identify and discuss environmental forces which may impact marketing strategy.
- Identify and discuss the impact of consumer behavior on marketing strategy.
- Use market segmentation, targeting, and positioning strategies for effective marketing mixes for diverse target populations.
- Explain relationship marketing and explain how it can be used to develop effective marketing programs.
- Analyze market situations and develop plans for effective marketing strategies.