MAKT 490 – Internship on Marketing –1-6 hours credit – Internship in business organization to gain on-the-job experience. The Marketing Internship is a supervised work experience within an organization’s marketing function. The specific work environment and student’s job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Internship to be approved and supervised by a faculty member Credit allowed only after acceptance of student’s written report. Pre-requisite(s): 2.75 overall GPA and completed 15 hours of Upper Division core.
LEARNING OUTCOMES
Following the successful completion of this course, students will have
- Been expose student interns to a wider range of Marketing issues
- Gained critical work experience while in their educational program
- An understanding of applying educational background to “real world” marketing problems
- An appreciation for the environmental complexity faced by today’s businesses.
- An opportunity to analyze the systems performance of the employer and recommend possible techniques for improvement