Courses Archive - Page 14 of 17 - Leighton University

MAKT 404 – Marketing Research – 3 hours credit – Research methods and procedures used in marketing to solve business problems; traditional and

MAKT 362 – Global Logistics Management – 3 hours credit – Analysis of logistics activities, distribution network alternatives, and customer service

MAKT 341 – Consultative Selling – 3 hours credit – Basics of personal selling: preparation, personality development, communications, sales

MAKT 332 – Retailing Fundamentals – 3 hours credit – Changing concepts of retailing from management viewpoint; principles that underlie

MAKT 314 – Advertising/Sales Promotion – 3 hours credit – Introduction to field of advertising including agencies, media, layout, copy, typography;

MAKT 302 Consumer Behavior – 3 hours credit – The course introduces a wide range of behavioral concepts, and explores the strategic implications of

MAKT 201 – Principles of Marketing – 3 hours credit – Comprehensive study of structure and functions of marketing system in the firm, economy,

MAKT 210 Introduction to Supply Chain Management – 3 hours credit – Purchasing and supply management; operations management; transportation and

ACCT 150 Financial Accounting – 3 hour credits – This course introduces accounting concepts, principles, and procedures with an emphasis on

The management curriculum is designed to provide a background that would be useful for entry-level jobs as well as long-range management positions.

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