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Program At a Glance
While pursuing the Marketing programs, you’ll explore global markets, branding, consumer behavior, and social media, giving you a solid foundation in marketing. You’ll develop an understanding of market trends and strategies using both creative and data-driven approaches that will help you contribute to an organization’s goals. As part of the program, you'll also be exposed to a wide variety of courses that will build the skills necessary for a successful career in the world of business and marketing.
The program is designed to empower majors to cultivate their unique potential and talents as well as to promote mastery of the knowledge, skills, and aptitudes necessary for effective leadership. Leighton University believes that this balance enables graduates to make a difference by creating new opportunities and providing workable solutions to current and future 21st-century dilemmas.
Graduates of this program will have learned and be able to:
• Use primary and secondary data to position a product in the market
• Develop strategies that incorporate a mix of marketing channels
• Develop marketing plans that align with a company’s mission and goals
• Explain the legal and ethical principles involved in marketing activities
• Explain the role of accounting and economics in marketing
• Use effective written and oral communication skills
Employment Outlook
According to the U.S. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, marketing and sales positions are projected to grow 10-12% from 2012-2022.