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Students earning a bachelor’s degree in business administration, with a concentration in Marketing, will have acquired both a broad liberal arts background and a strong professional education. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level. Each of these areas offers professional career opportunities for the graduate.
Our primary goal is to support student success through quality education and successful programs. Additionally, The curriculum reflects Leighton's emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.
Global Analysis
Perform economic global analyses, accounting systems control and use technology tools to achieve cost-effectiveness.
Business Plans
Write business plans, determine market needs and construct integrated marketing campaigns.
Marketing Managers
Become outstanding marketing managers who are familiar with cutting edge human resources and development theories.
Program Goals and Objectives
Marketing students will be able to:
- Develop in-depth knowledge on identifying, attracting, and evaluating customers
- Learn and use information technology tools for customer research and strategic performance
- Create and sustain safe learning environments that prepare diverse students for the workplace, advanced training and continued education;
- Model personal and professional attributes and leadership skills that reflect productive life and work roles as well as implement and maintain collaborative partnerships with students, colleagues, community, business, industry and families that maximize resources and promote student self-sufficiency;
- Evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making
- Demonstrate workplace competencies in keyboarding and digital input, information technology clusters, information systems management, information processing applications, technical communications, principles of entrepreneurship, business management, accounting & computation, economics & finance, international business and business law;
- Apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.