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ECON 103 Introduction to Business (3 credit hours)

A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.

LEARNER OUTCOMES
Upon successful completion of the course, students will be able to:

  • Compare and contrast the roles, relationships, and effects of small and large businesses on society and the environment.
  • Assess local, national, and global regulatory and competitive environments and develop operational strategies.
  • Compare start-up and growth strategies for the management of human, financial, and operational resources.
  • Demonstrate an understanding of the forces that shape the business and economic structure of the United States of America.
  • Demonstrate an understanding of the major functions of business, including Management, Accounting/Finance, Marketing, Investments, and Information Technology.
  • Explain why business ethics is an integral part of every business organization.

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