MAKT 332 – Retailing Fundamentals – 3 hours credit – Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. Pre-requisite(s): MAKT 301.
Learner Outcomes
Upon completion, the student should be able to:
- Identify the fundamental terms and concepts that are commonly used in marketing and apply them to a retailing operation.
- Recognize and appreciate the differences between well-run and poorly run retail operations.
- Be sensitive to the differences in domestic and foreign retail operations.
- Ascertain the differences between ethical and unethical decisions in retail business situations.
- Demonstrate knowledge of the financial measurement tools common to a retail enterprise.