List of Courses – Marketing Archives - Page 2 of 3

MAKT 440 – Relationship Marketing – 3 hours credit –Implementation of a direct marketing program, including telemarketing, cataloging,

MAKT 430 – Services Marketing – 3 hours credits – Develop an ability to evaluate, implement and lead effective marketing programs in service

MAKT 365 – Service Operations Management – 3 hours credit – The course analyzes the role of operations management in manufacturing and service

MAKT 404 – Marketing Research – 3 hours credit – Research methods and procedures used in marketing to solve business problems; traditional and

MAKT 362 – Global Logistics Management – 3 hours credit – Analysis of logistics activities, distribution network alternatives, and customer service

MAKT 341 – Consultative Selling – 3 hours credit – Basics of personal selling: preparation, personality development, communications, sales

MAKT 332 – Retailing Fundamentals – 3 hours credit – Changing concepts of retailing from management viewpoint; principles that underlie

MAKT 314 – Advertising/Sales Promotion – 3 hours credit – Introduction to field of advertising including agencies, media, layout, copy, typography;

MAKT 302 Consumer Behavior – 3 hours credit – The course introduces a wide range of behavioral concepts, and explores the strategic implications of

MAKT 201 – Principles of Marketing – 3 hours credit – Comprehensive study of structure and functions of marketing system in the firm, economy,